Jacqui Conrad, MSCM
Exec. Committee; Founder, DelaCruz Communications
Jacqueline Conrad is a seasoned communications, marketing, and public relations strategist with over three decades of diverse and impactful experience. A passionate communicator and brand architect, Jacqui has a proven track record of helping organizations amplify their voice, engage key audiences, and elevate their brand presence across sectors.
Driven by a deep commitment to mission-focused work, Jacqui combines excellence with empathy—ensuring every project not only meets but exceeds expectations. Through Delacruz Communications, Jacqui leads a team specializing in premier business communication solutions tailored to the unique needs of clients—from grassroots initiatives to nationally recognized entities.
Whether crafting branded communication packages or designing multi-platform campaigns, Jacqui and her team deliver strategy-driven, results-oriented outcomes that resonate and endure.
Ms. Conrad most recently served as Vice President of Communications and Marketing at Skidmore College, a highly ranked private liberal arts institution with 2,500 undergraduate students, 40 academic majors, 19 varsity athletic teams, and more than 100 student clubs. In this role, she led the institution’s brand strategy and external communications, advancing Skidmore’s visibility and reputation nationally. Prior to Skidmore, Ms. Conrad served as Vice President of Marketing, Communications & Public Relations at Cambridge College, a mission-driven, non-profit institution serving over 4,500 adult learners. With a commitment to academic excellence, affordability, and access, Cambridge College has long been a lifeline for diverse, non-traditional students—many of whom have faced systemic barriers to higher education. Under Ms. Conrad’s leadership, the college earned its first-ever national accreditation as a Hispanic-Serving Institution (HSI), a significant milestone that continues
to attract and support Latino/Hispanic students.
Her commitment to excellence extends well beyond her professional work. Jacqui is President Emeritus of the Mass Mentoring Partnership (MMP) and served as a founding steering committee member for both Amplify LatinX and Chica Project, two organizations working to uplift and empower diverse leaders across Massachusetts. Appointed by Governor Deval Patrick, she also served as a board member of the Massachusetts Health and Educational Facilities Authority (HEFA).
Over the years, Jacqui has led communications and marketing strategy for a wide range of mission-aligned clients, including State Street, Meet Boston, the Lawrence Public Schools, Urban College of Boston, the Boston Public Health Commission, La Alianza Hispana, Inquilinos Boricuas en Acción (IBA), and Colgate-Palmolive, among others. Jacqui earned a Master of Science in Communications Management from the Simmons College Graduate School of Management and holds a Bachelor of Arts and Sciences in Sociology from Suffolk University. She is also a graduate of Northeastern University’s StreetWise MBATM program, a
nationally recognized executive training program for small business leaders.
Ms. Conrad’s superpower is her unwavering commitment to equity, rooted in consensus building, clarity, and consistency—a powerful blend that continues to transform organizations and communities alike.