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Recruitment Campaigns

Mass Mentoring Partnership (MMP) offers mentor recruitment support in the form of a recruitment training, our Technical Assistance Project (TAP), and recruitment campaigns. Our three signature mentor recruitment campaigns are Back-to-School, National Mentoring Month, and the Red Sox Mentoring Challenge. The goals of these campaigns are to:

  • Raise awareness of mentoring in its various forms
  • Recruit mentors, especially for those programs with youth on their waitlist
  • Build program capacity to create resources and opportunities for programs to leverage in the context of their own needs

Participating in these campaigns is an excellent way to receive additional resources and support in the form of seed money grants, general strategic assistance, technical assistance around public awareness and marketing, free incentives, and more, all to support and implement the recruitment goals already established by your program. Click the image below to see an overview of the recruitment campaigns and annual planning.

Recruitment campaign infographicResources and seed money

Many programs utilize our resources and grant money to print new promotional materials, take advantage of social media marketing and advertising, attend tabling events, or plan mentor recruitment open houses and informational sessions.

MMP would like programs to think strategically and plan ahead on how they can use seed money grants and recruitment campaigns to meet their recruitment needs. We will offer programs the opportunity to apply for Campaign Partnership Agreements and Requests for Resources and Seed Money for our recruitment campaigns in early spring each year.

To learn more about each recruitment campaign, and to find templates, toolkits, and information, follow the link associated with each campaign below. For questions about the application process or the recruitment campaigns, contact Nate Baum at nbaum (at) massmentors (dot) org.


MMP's Back-to-School recruitment campaign is sponsored by State Street and supports the recruitment efforts of programs during the fall months.

National Mentoring Month

An annual initiative in January, National Mentoring Month (NMM) raises national awareness for mentoring.

Red Sox Mentoring Challenge

Since 2005, MMP has teamed up with the Boston Red Sox for the Red Sox Mentoring Challenge to recruit more caring adults as mentors.

Mentors of Color

The Mentors of Color (MOC) campaign was started in 2009 in response to the growing need for more mentors of color. The MOC campaign raises awareness as well as helps programs to recruit and retain mentors of color.

Additional recruitment initiatives:

State Employees Responding as Volunteers (SERV)

Massachusetts state employees have paid leave time of up to eight hours a month to volunteer. MMP was one of the original agencies that worked with the Massachusetts Human Resources Division to expand the original volunteer leave program introduced in 1992 to incorporate youth mentoring.

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